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Ford F-150 Wins Dependability Award
- Mar 15, 2017 -

Ford F-150 builds on its renowned toughness as the truck is recognised for top dependability among large light duty pickups in the J D Power 2017 Vehicle Dependability Study award.

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All customers demand quality vehicles, and truck customers depend on toughness and reliability most of all, said Bennie Fowler, Ford group vice president for quality. Thats why Built Ford Tough is much more than a slogan. Its how we develop the F-150 and how we deliver on our promise to customers to continuously improve Americas favourite pickup truck.

In January, Ford celebrated a major milestone as F-Series became the top-selling truck in the United States for the 40th consecutive year and the best-selling vehicle for 35 years. Ford has sold more than 26 million F-Series trucks since January 1977.

Ford research shows F-150
s dependability paired with its capability and toughness is a key differentiator for the truck over the competition. Truck shoppers say they prioritize a pickup trucks quality above all other attributes, the company said.

In addition to F-150 ranking highest among large light duty pickups, Ford takes home second most-improved brand in a tie in the annual J D Power Vehicle Dependability Study.